It loves you, it loves you not. Microsoft kicks off festive Bing campaign

Microsoft has kicked off a festive entrada for its Bing search engine. With Valentine's Day before long budgeted, the male populous volition ascend on these mighty portals of vast searchfulness for ideas on how to either woo a desired female, or brand their style out of the canis familiaris house. Taking reward of the popular celebration of honey, the visitor is asking "what practice you consider the most important quality in a partner?"

Microsoft ran a survey asking that very question and has presented the results in the chart below:

"A surprising one in ten people take ended a relationship on arguably the most romantic day of the yr. This twelvemonth Bing is challenging people to reconsider their search habit and break up with Google. You wouldn't go on dating someone who isn't trustworthy, so why use a search engine known for serving its interests over your ain? In fact, a whopping 85 per centum of people report that trustworthiness is the virtually of import trait in a mate, beating out skillful in bed, sense of humor and wealth."

Trustworthiness is certainly a proficient start! Which is exactly what Microsoft hopes to offering with Bing. Wealth, sense of humour and performance under the sheets can come with future algorithm alterations, but trustworthiness is key for not simply human partners, just search engines themselves. The company has previously hit out at Google for its invasive marketing and advertising techniques, and now the main search engine is beingness targeted once again.

And so what are the reasons that will assistance consumers switch from Google to Bing? The following are provided past Microsoft:

• Google Shopping displays adverts only from merchants that pay for such placement and ranking. Bing offers honest results so you get the best deals from across the Spider web.

• The Bing Snapshot characteristic includes one-click access for booking reservations or buying tickets and then you have more fourth dimension for doing and spend less time searching.

• Bing keeps you and your friends connected with friends being pulled from both Facebook and Twitter. Just concluding calendar month in that location were new updates to the social sidebar, which mean even more than available content from your Facebook friends right within search results. A quick search on Bing will show you not merely principal results but as well which friends accept liked those search results and posted status updates, comments, photos and more nearly them.

• Bing won't spoil your sweetheart's surprise with the disable history pick. Perfect for using the search engine for either gift ideas or 4chan image searches.

• Bing offers unique rewards (or tokens of amore) for using the service every bit information technology was designed to exist used. Just searching enables you lot to earn Amazon and Starbucks souvenir cards, free Xbox LIVE and Hulu Plus subscriptions, as well as donations to charities.

Bing has come a long manner since information technology was launched back in 2009. Microsoft has been slowly building upward its share of the search market since and has attempted to come across as "Good guy Microsoft" to consumers with attempts to win the hearts of frequent searchers. Whether this campaign will take off or not remains to be seen, but the search engine is definitely worth considering in the race.

Do you Bing?

Source: Microsoft

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