Microsoft takes out ad affirming Nokia acquisition, removes logo from the Lumia 520

Although the Microsoft / Nokia deal is still far from being completed, in that location may be a sign of what the purchase can mean for time to come Lumia phones. The International Business Times has posted a somewhat dubious instance of this in citing a recent full-folio advertizing appearing in a major paper.

The ad from the Telegraph, actualization on September thirteen, is a unproblematic announcement from Microsoft on the planned Nokia purchase. The headline "The Microsoft family unit will be getting bigger. And smarter." refers to Nokia's smart devices and is a standard corporate argument. Companies often make big announcements like this through total page ads and in that location is nothing extraordinary most it.

At that place is one curious aspect that defenseless the eye of IBTimes and that is the elimination of 'Nokia' from the Lumia 520 pictured in the advert. Normally the Nokia logo appears at the heart-top of the phone, withal for the message of the advertizing, information technology was digitally removed. The apps have as well been replaced, focusing on Microsoft's brands rather than Nokia's.

A sign of things to come? Nosotros think IBTimes are making more of this than needs to be. For one, the Lumia 520 and forthcoming devices will continue to feature the Nokia proper name, at least until the purchase is approved past the diverse regulatory agencies involved. That procedure is not expected to be completed until early 2022.

2d, it's non at all articulate what path Microsoft will accept with the Nokia / Lumia make. Approachable CEO Steve Ballmer remarked that in purchasing Nokia "1 brand, looks better than the "Nokia Lumia Windows Phone 1020" which has been disruptive for consumers." Clearly Microsoft will desire to reduce branding redundancy, which is one of the primary factors for the $7.two billion buy.

Nokia also clarified how Microsoft now owns the 'Lumia' brand and can optionally utilize 'Nokia' for non-smartphone devices.  But withal, no firm commitments on how a Nokia engineered phone will exist labeled by Microsoft going forward.

The conclusion we tin reach is that Microsoft just took some artistic license for the ad. While it is a sign of buying and Microsoft putting their mark on the Lumia line, we wouldn't quite accept it as a roadmap on re-branding just yet. That part is yet to come.

Nevertheless, for one company to remove the logo of another serves as a reminder of simply how large of a bargain this really is.

Source: IBTimes

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Source: https://www.windowscentral.com/microsoft-ad-affirming-nokia-deal-removes-logo-lumia520

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